Introducing

Danny’s Pancakes

The client might be fake but the audience feels real.

Danny’s Pancakes is a small local business in Quakertown that delivers pancakes to your door. Their ideal customer is a woman named Zoe. Zoe is in their early 30’s and lives with friends. They are a high school graduate and work in a small team. Zoe lives in Quakertown, is very familiar with the product, and is not very tech literate.

Zoe and I have some things in common.

Homepage and hook. A hamburger icon directing to a slider menu with custom lightning icons.

Products page. I think you need all of these things for pancakes.

Product selection and cart, which leads to a funky little animation reward for purchasing an item.

Get to know what other patrons thought of the products, and be prompted to sign up for a no-doubt scintillating newsletter.

Everybody loves order tracking. Everybody loves web responsiveness, too, they just might not know it. Danny’s Pancakes is ready for both web and mobile orders.

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Software Style Guide